[In The Press] NY Times Baijiu Article National Drink of China, Heads West

[In The Press] NY Times Baijiu Article National Drink of China, Heads West
[In The Press] NY Times Baijiu Article National Drink of China, Heads West Capital Spirits LTD partners Derek Sandhaus and Bill Isler are mentioned in a recent NY Times Article about the growing interest in Baijiu outside of China. Derek speaks about the challenges in terms of educating and informing Westerners about what Baijiu is and how to enjoy it while Bill further outlays the challenges coming from the variety of flavors and of Baijiu - there isn't just one baijiu but thousands of distilleries and brands to be explored. It's a challenge however that Capital Spirits is quite ...
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Need a stiff drink? Viagra spiked baijiu being investigated

Need a stiff drink?  Viagra spiked baijiu being investigated
Hard times for Baijiu industry? Viagra spiked baijiu Last August 2014, a businessman in Hubei was arrested in China for spiking his distilled baijiu with viagra. The trend doesn't seem to stop as a few local distilleries in Guangxi provence are being investigated for making such stiff drinks. Full article here: http://www.scmp.com/news/china/society/article/1845925/potent-liquor-two-chinese-firms-probed-spiking-alcohol-viagra?utm_source=edm&utm_medium=edm&utm_content=20150803&utm_campaign=scmp_today
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Major baijiu producer Luzhou Laojiao announces plans for organic baijiu product

Major Baijiu Producer LuZhou LaoJiao plans organic baijiu line In the wake of food safety scandals and increasing pressure to increase sales in a downward market, major producer LuZhou LaoJiao has formed strategic alliances to produce a new organic line of baijiu. Full article here: http://www.wantchinatimes.com/news-subclass-cnt.aspx?id=20150730000152&cid=1202
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Baijiu producers need to evolve with younger audiences

By Simon Dang Campaign Asia recently published an article that discusses the current challenges that baijiu producers in China are facing due to recent government anti-graft measures targeted at their largest customer base: government officials. Read Campaign Asia Full Baijiu Article Here Experts say that in order for the baijiu producers to survive they'll need to shift their strategy from focusing on banquet type baijiu sales to a more mass consumption liquor among new audiences including youth.  However youth born in the 80's and 90's in China aren't as attracted to baijiu as their...
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Derek Sandhaus

Derek Sandhaus
A leading Western voice on Chinese alcohol, Derek Sandhaus is the author of Baijiu: The Essential Guide to Chinese Spirits (Penguin Random House, 2014) and other titles on Chinese history and culture. His writing on baijiu has appeared in numerous publications, including Foreign Policy and Punch, and his work has been cited in The New York Times, The Daily Beast, The Wall Street Journal and Playboy, among others. He has spoken about Chinese alcohol and drinking culture at international literary festivals and professional events. Derek also has experience in publishing, public relations and cor...
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Turning Red into Gold – China Daily on Moutai

Great feature about baijiu production at Kweichow Moutai. "About 1 kilogram of liquor is made from every 5 kg of red sorghum. That is about 3 kg more grain going into each bottle of Moutai than what the average domestic Chinese liquor producer churns out. The higher concentration of sorghum helps translate into the fully rounded flavor of Moutai that allures so many drinkers." (more…)
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